DUBLIN--(BUSINESS WIRE)--The "Global Location Based Advertising Market By Type (Push and Pull), By Application (Public Spaces, Retail Outlets and Airports & Others), By Content Type (Multimedia and ...

Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, ...

In the fast-paced digital landscape, businesses have unprecedented tools to connect with their audiences. One of the most effective strategies is geo targeting advertising. By customizing your ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Loc-Aid Technologies is expected to announce today that it has signed agreements with several North American carriers to aggregate location-based data across networks. The deal will enable brands to ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Having been around for some time now, I'm fully aware that ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

Mark Ollila is GM, Innovations and New Products at Verve Mobile. Since July 6, people have been walking around paying the kind of attention to their smartphones that suggests hypnosis, sleepwalking, ...

Joel LaMontagne is Founder and CEO of Trivver, a multi-patented Extended Reality and Artificial Intelligence (XR/AI) Ad Platform. The way we access information and interact with digital content has ...

No audio available for this content. HERE Mapmaking allows users to create detailed interactive maps of private sites, outdoors and indoors. This includes sites not covered by public maps, such as ...

The idea is to engage players in titles by, amongst other things, offering them local daily tournaments to participate in. Once they're involved, ads tapped into their local area can then be pushed in ...