Local businesses need local customers. While there are many ways to capture potential customers, local search engine optimization can create an excellent source of leads. Local search engine ...

Search is changing fast. This year, we’ve seen more instances of search engine results sharing space with AI-powered features that are changing how people find information. Along with the changes to ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. A Yext study finds common SEO advice doesn't work for every ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

According to marketing intelligence platform Ahrefs, over 50% of businesses don’t optimize for local searches. However, 76% of consumers who complete smartphone searches visit businesses within a day.

Discover what visibility on Google means for small businesses as AI assistants control which options customers see and choose ...