Local businesses need local customers. While there are many ways to capture potential customers, local search engine optimization can create an excellent source of leads. Local search engine ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Local SEO has a visibility problem, but it’s not where most teams think. It’s not about rankings for “near me” or service keywords. It’s everything that happens before that moment, when customers are ...

A Yext study finds common SEO advice doesn't work for every industry. Local search factors vary by region and vertical. Managing customer reviews has the most positive impact on local search ...

Search is changing fast. This year, we’ve seen more instances of search engine results sharing space with AI-powered features that are changing how people find information. Along with the changes to ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

According to marketing intelligence platform Ahrefs, over 50% of businesses don’t optimize for local searches. However, 76% of consumers who complete smartphone searches visit businesses within a day.

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...