As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper ads still have their ...

Before getting into the more detailed elements of a local PPC (pay-per-click) account and why it is important, you need to know what a local PPC account is. This type of PPC account targets customers ...

Local search provider YP has launched a one-stop-shop local PPC solution targeting small and medium businesses. It combines YP’s own PPC-search inventory with paid-search ads on Google, Yahoo and Bing ...

In a market where costs per click (CPCs) are increasing up to 16% year-over-year, you need to focus on levers you can control to improve account efficiencies. Landing pages are a no-brainer strategy ...

Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local ...

The following excerpt is from Perry Marshall’s book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes Perry Marshall and lead generation expert Talor Zamir ...

Sometimes when I think about search engine marketing, I think of the well-known line from The Hunger Games: “May the odds be ever in your favor.” Search engines are staring down at businesses that ...

Again, I apologize for being late. I spent too much time chatting with Jeeves between the break, but I think it was worth it. So I'll just jump in. Justin (WMW mod) is on the podium. 60% SEMs conduct ...

Kevin Burns provides examples of how to start online buzz to promote events through a PPC campaign. Using Los Angeles as an example, he lists Web sites that take advantage of PPC campaigns, focusing ...

JERSEY CITY, N.J.--(BUSINESS WIRE)--Robert Arloro, a renowned digital marketing consultant, is thrilled to announce the expansion of his services to include Pay-Per-Click (PPC) marketing strategies ...

Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At Search Marketing Expo – SMX West, you’ve got six workshops to choose from. Each provides: a full ...

See Part 1 of this article here. Other Considerations When Building Your Landing Pages to Increase Conversion When building your landing pages, you need to ensure the pages generate a high conversion ...