As SNL celebrates its 50th season, Parrot Analytics estimates that it generated $50 million in sub revenue in 2024 When you purchase through links on our site, we may earn an affiliate commission.

PORTSMOUTH, N.H.—As linear TV channels battle streaming services for viewers, Hub’s annual “Decoding the Default” survey found that many viewers began watching TV using a SVOD services like Netflix ...

The rise of sports-based TV series has greased the wheels for streaming heavyweights like Netflix and Amazon's Prime Video to push further into live sports, according to a new study from entertainment ...

Marketing data and analytics company Kantar’s report, Game Changer: The evolution of live sports viewing in the US and Europe, which documents the evolution of live sports viewership, suggests that ...

An increasing number of people, mostly younger people, aren't watching live TV anymore, even popular events like the Super Bowl. Fewer and fewer people are watching live television, and the drop is ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced findings from a newly released study titled Stadium to Screen, ...

The primary marketing objective for this campaign was to engineer a high-impact launch that would generate authentic ...

FREMONT, Calif.--(BUSINESS WIRE)--The Streaming Video Technology Alliance (SVTA), the international technical association delivering solutions across the video workflow to improve the delivery of high ...