Listerine is marketing what it bills as a “liquid toothpaste.” The liquid is meant to be swished around in the mouth. Then you spit it out, and follow up with a quick cleaning with a dry toothbrush.

Colgate-Palmolive has a serious market challenger, writes Neil Shoebridge. Five months after it launched the Listerine mouthwash brand into the toothpaste market, Pfizer has reached its sales and ...

Extending a well-accepted brand name in one category to another isn’t that easy. Some years ago, Warner-Lambert Co. flirted with a toothpaste under the Listerine banner, but testing didn’t produce the ...

CVS has some super buys starting Sunday including FREE Crest toothpaste, FREE Revlon lipstick, Listerine, Luvs diapers, Persil, Scott paper towels, mascara, tuna, Coke, $10 gift card offer for ...