With the launch of an Ads API access yesterday, LinkedIn joined a very small club of social companies that allow developers of outside platforms to customize and sell into their paid media products.

Tension: LinkedIn promises developers openness and innovation while tightening the reins on data access and integration freedom. Noise: Announcements of “enhanced” APIs drown out the structural ...

LinkedIn has added an Audience Engagement category to its Partner Program that is positioned to help marketers refine their content strategy and deliver better ROI for LinkedIn ad campaigns and ...

LinkedIn is restricting access to most of its application programming interfaces (APIs) to companies that have struck up partnerships with the social networking company. “Over the past several years, ...

Lytics, the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners. As ...