Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Starting Feb. 29, marketers will no longer be able to use LinkedIn’s “Lookalike Audiences” as an ad-targeting option. While the business-to-business social-media platform changes how marketers are ...

In its newest promotional campaign, LinkedIn warns companies about the perils of accidentally targeting the wrong audiences, ultimately showcasing the B2B social-media platform’s suite of evolving AI ...

SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights ®, the global provider of data-driven insights to 90% of Fortune 100 ® B2B tech companies, has today announced an updated integration to the ...

LinkedIn has confirmed it will stop allowing advertisers to target users based on data gleaned from their participation in LinkedIn Groups, following pressure from European regulators over potential ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. LinkedIn is ...

BRUSSELS, June 7 (Reuters) - Microsoft's (MSFT.O), opens new tab LinkedIn has discontinued a tool that allows it to use sensitive personal data for targeted advertising in order to comply with EU ...

LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into the real decision-makers behind B2B deals. B2B brands need to better ...

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, ...

When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its deep business targeting capabilities (at least ...