I often get asked the question, “Why is no one reading my blog on my company website?” Very simply, I believe it’s because no one is going to your website to read your blogs (unless you’re, for ...

Like everywhere else on the internet, LinkedIn is awash in AI-generated content. It’s a perfect fit. As first reported by Wired, a new study has found that more than half of the posts on LinkedIn were ...

I just hit publish on my 100th blog post on LinkedIn. When I started writing on LinkedIn nearly two and a half years ago, I wasn’t sure about what I would even write about. I just knew I wanted to ...

With 500 million members in 200 countries, determining the best time to post on LinkedIn can be tricky. Here’s what to do. Creating and sharing free, valuable content that helps a niche audience solve ...

LinkedIn, the social network for the working world, has been on a mission to add different services to its platform to expand the ways that people use it beyond looking for jobs and basic networking.

When LinkedIn added a blogging platform (a.k.a. long-form posting) as a way to keep members coming back – they changed the mindset of those who only visit LinkedIn when something major happens in ...

Dear Sam: I enjoy writing, even though my job is more technical. Friends, who also are just starting in their careers, have recommended that I begin blogging or posting to LinkedIn. Is that a good ...