In late September, the analytics and advertising division of AT&T that operates the Community digital advertising online platform released its annual “Relevance Report” findings.” This year’s report ...

Pharma spends almost its entire advertising budget — a startling 75% — on live broadcast (or, linear) TV commercials, attempting to convert patients that may not even be watching. Instead of relying ...

LOS ANGELES — Inscape, which provides currency-grade smart TV data, has forged a partnership with local video advertising provider Locality the companies believe will deploy “critical insights to help ...

NEW YORK—Yahoo Advertising is addressing the splintering advertising market with a new product that blends datasets to give advertisers greater perspective on connected TV (CTV) and linear audience ...

Health advertisers have typically relied on linear TV for its scale without truly knowing if they are reaching the right patients. Airtime is purchased based on the most basic demographics that often ...

Dr. James McCaffrey from Microsoft Research presents a complete end-to-end demonstration of the linear support vector regression (linear SVR) technique, where the goal is to predict a single numeric ...

Guideline reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per cent performance. Guideline leverages ...