Despite the rapid changes in how business owners reach consumers, there is still value in what is known as above the line advertising. This type of advertising involves promotion through methods that ...

When a company rolls out a new product that carries slight differences from its existing product lines, it is part of a product line extension, according to Brand Marketing Blog. One object of a ...

If you’re like me, you leave email subject lines for last. In short: They’re difficult to write. You need to keep them short and sweet but still make sure that they scream “read me!” How do you do ...

With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). Sure, Social Media Marketing is important, ...

What Is a Line of Credit (LOC)? A line of credit (LOC) is a preset borrowing limit offered by banks and financial institutions to their personal and business customers. Lines of credit can be used at ...

There’s nothing quite like the moment when a comedian drops their punch line. If it’s good, the audience can hardly stop laughing—and if it’s bad, bring on the groans. Here’s everything you need to ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...