You may not be familiar with the term “dark patterns” but the manipulative design phenomenon is ubiquitous in the apps and services we use every day. Dark patterns nudge consumers to make choices that ...
You’ve seen them before. Pop-ups with tiny X’s that make a window hard to close. Buttons and toggles in permissions boxes that are so confusing it’s difficult to understand what you’re agreeing to.
To learn more about our editorial approach, explore The Direct Message methodology. I watched a colleague spend three hours last week testing seventeen variations of the same subject line. She ...
A Chinese fashion label has pulled a children's clothing line and apologised after consumer complaints surfaced about prints that contained references to racial violence and suggestive phrases ...