For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

Back in September, LEGO teased the first-ever "Star Trek" building brick playset inspired by the long-running sci-fi franchise. A short animated announcement revealed none other than Captain Jean-Luc ...