Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Jun 20, 2020, 07:30pm EDT Jul 21, 2021, 03:40am EDT This article is ...

General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 Lexus ...

New York-based, high-end fashion designer Zang Toi — who has dressed celebrities, socialites and a Saudi princess — will meet the media in Detroit on Monday to show off the sophisticated and elegant ...

Lexus is teasing both a bold new concept car and a production model based on that shift in design language in 2021, as the automaker moves to further embrace electrification. It's fair to say that the ...