General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 Lexus ...

In the automotive arena, there are several ways a manufacturer can set themselves apart from competitors. As obvious as it may seem, a distinctive logo is arguably one of the best ways to do just that ...

Gaspar Saladino worked for over fifty years in the comics industry, and was famed for his lettering, logo designs and advertising for DC Comics, his work so distinctive, only his first name was ...