LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego and Pokémon have unveiled their first Lego Pokémon sets, featuring Pikachu and more. Here’s when and how fans can buy ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

One of the world's biggest toy companies has announced a new partnership with an iconic gaming franchise, and the results ...

LEGO is bringing a lot to the table in 2026, and these particular sets are great options to introduce your kids to collecting ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

After months of rumours and leaks, we finally have a first look at LEGO's first Pokémon sets, depicting Pikachu, Evee, ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The first LEGO Pokémon sets are here. We have all the details on the LEGO builds for Pikachu, Evee, Venusaur, Charizard, and ...

400,000 bricks. 22,000 hours. 26 LEGO specialists. Two drivers. Meet LEGO’s latest project — crafting 10 fully-functional, life-size Formula 1 cars that the field will drive during the parade laps for ...