An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.
The LEGO Group has unveiled its first LEGO Pokémon sets and Trainer Challenge, as fans push for Smart Brick compatibility in ...
While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
LEGO can be an essential tool in mechanical engineering as it is a form of what the field calls low-fidelity prototyping.
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