Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to ...

When a small square “Smart Brick” is attached to LEGO blocks assembled in the shape of a car, the engine starts with a “vroom ...

Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

Lego, the iconic toy company know for its building blocks, is changing its formula for building plastic bricks to help the environment. Legos, the ubiquitous building blocks known to children around ...

Two LEGO lovebirds sitting in a tree. Valentine’s Day gifts can be tricky. Flowers fade, candy disappears suspiciously fast ...