What does red look like to you? Philosophers have argued about this for centuries. Maybe my red is your green. Maybe we live in private color worlds, forever unknowable to anyone else. A new study ...

There’s just something about red. Bold, fiery, commanding — red knows how to catch your attention. Accordingly, you might not be surprised to learn all the powerful concepts the color can represent.

Princeton researchers found that the brain excels at learning because it reuses modular “cognitive blocks” across many tasks. Monkeys switching between visual categorization challenges revealed that ...

Seeing a color in nature is one thing. Recreating colors artificially is an entirely different challenge—one with some unexpectedly high stakes. Practically anything human-made is of a certain color ...

Color is everywhere. From the color of our skin to the shade of our clothing and tint of our walls, color is all around us.The Secret Lives of Colors written by Kassia St. Clair tells the story of ...