New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

In an era where AI-driven campaigns like Performance Max and "AI Mode" handle the heavy lifting of bidding and placements, ...

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google ...

The podcast will host conversations between marketers and Google Ads product teams, focusing on how the platform works and how updates could impact ad campaigns.

ChatGPT ads to launch with $60 CPMs and limited reporting. Google debuts first Ads Decoded podcast episode focused on Google ...

Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

In a digital-first world, businesses are increasingly turning to online advertising to reach their audiences. As competition intensifies across digital platforms, the ability to stand out on search ...

Google’s current ‘AI Mode’ is a fantastic replacement for old-fashioned Google Search. But can the company monetize it without wrecking things? When Google unveiled a new neural network design in 2017 ...