Demand Gen Report is hosting the inaugural Lead LifeCycle Series (#LLCSeries), a week-long webinar event offering case study examples and expert insights on the tools and tactics top B2B organizations ...

Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an all-time high. In this competitive ...

Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is converting these leads into loyal customers. Successful lead nurturing involves a strategic approach that ...

Imagine your marketplace is a field of banana trees. Your marketing people are those who nurture and pick the bananas. Bananas are harvested when they are green, and they turn yellow as they ripen.

"Lead nurturing" is commonly referred to in marketing publications and blogs, and frequently discussed at B2B marketing events. Defined as "a relationship-building approach utilizing multiple media to ...