You've worked hard to put your lead management process in place. You have defined your waterfall and you have a well-running execution model for how to treat leads as they stream through the system.

Understanding the need to develop and implement the right process is one thing. Getting there is another. For most marketers, it’s difficult to determine what processes are broken, or what processes ...

Are you tracking the right metrics to evaluate your lead management success? While a robust lead management process is critical for the expansion of a business, if you are unable to measure the right ...

Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company’s marketing and sales efforts. For the portfolio management and ...

SAN FRANCISCO--(BUSINESS WIRE)--Most companies (95.4%) are facing annual revenue loss due to operational issues related to lead lifecycle management, according to new research released today from Tray ...

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way.

Consumers are increasingly taking the shopping process into their own hands – and typically outside of the view of your highly-skilled retail sales staff. And these wily and well-informed consumers ...

Multifamily communities move heaven and earth to acquire new-resident leads. However, leads often aren’t thoroughly captured, often falling through the cracks in the lead-management process.

Some research studies show that up to 80% of sales leads within an organization can be ignored, then lost or discarded, translating into unnecessarily wasted resources. Some leads may be ignored or ...

In the plumbing and heating contracting business, consumers are typically reaching out to professionals because they have an immediate need. Perhaps they are seeking a plumber to fix a burst pipe or ...