Users can now create LinkedIn Lead Gen Forms from within HubSpot’s free ads tool. Following the addition of ads tools to the HubSpot CRM in July, the new functionality positioned marketers to collect ...

No matter how perfectly crafted your PPC ads are, their success hinges on what happens after the click. In 2025, optimizing your forms and follow-up processes is the key to turning traffic into ...

LinkedIn isn’t like other social networks. You don’t see people on it posting pictures of their food or their dogs. In fact, there are no photo albums at all -- just a single profile photo. LinkedIn, ...

Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

Generating quality leads can be a tall order, but often the real work begins after a prospect lands on your website. Getting buyers to share valuable contact information requires carefully constructed ...

Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI ...