A retail store requires comprehensive marketing planning, from determining the products being sold to how the in-store advertising materials will be displayed. Part of that planning is developing ...

Lowe's is using AI to optimize store layouts and meet changing customer needs. Computer vision models can also offer a lot of potential for retailers. This article is part of "How AI Is Changing ...

A store’s layout and design often serve as a customer’s first impression of a business. Of course, it should be effective in persuading someone to make a purchase. However, it should also communicate ...

Best Buy is in the process of testing out a new in-store layout that looks and feels almost identical to an Apple Store. The idea is to focus on customer and employee interaction rather than ...

Retail shoppability, defined as the ability of the retail environment to translate consumer demand into purchase. It is making consumers’ needs salient in specific retail settings & turning shoppers ...