Apple on Wednesday launched the MacBook Neo, a cheaper model signaling a fresh attempt to court Windows and Chromebook users as ongoing component shortages shake the broader market.

The machine is $500 less than any new-generation laptop Apple has sold before, coming in well below the now $1,099 MacBook Air.

Apple is launching new hardware this week, with rumors indicating several new products are coming in the days ahead.

Apple also announced two new pricey Studio Display computer monitors. If you're waiting on that rumored entry-level MacBook, the company seems to be saving it for its March 4 media event.

Like other hardware manufacturers, Apple is contending with surging memory chip prices. Read more at straitstimes.com. Read more at straitstimes.com.

Apple launches a brand-new laptop computer, dubbed the Neo, that costs only $599 and has a surprising IRL inspiration story.

Apple will reportedly focus on computer vision to make AI gadgets that sound a lot like other, existing, AI gadgets.

Apple CEO Tim Cook promised a “big week” of product announcements including the introduction of a new budget-friendly iPhone 17e, a new entry-level MacBook Neo, updated iPad Air models, refreshed moni