Have you ever noticed that when you start talking landing page testing with marketers, eyes glaze over? If you dig a little deeper, you quickly realize why. Everyone but the marketer often controls ...

This past week I was asked by a reader to address the benefits of "paid search advertising" as a strategy for testing your marketing strategies. What I found out is that many small business CEOs haven ...

Whether you’re running a site that wants visitors to make a purchase, download a white paper or watch a video, if you’re not focusing on landing page optimization and conversion funnel testing, you’re ...

Since "Testing" was a significant subject at last week's Conference by Mediapost Communications, this timely report from Marketing Sherpa about Case Study #CS31905: Landing Page Testing and ...

Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

Most companies can’t argue the fact that they want higher conversion rates. After all, higher conversions mean you have hit the nail on the head with your message market match and, as a result, it ...

There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn’t it? Landing page experience ...

As I reported in a recent column, Revealed: Which E-mail Tests Work Best, MarketingSherpa research into 3,637 real-life marketers' tests showed landing-page copy tests were the big ROI winner. On the ...

Building an online presence doesn’t need to be complicated or require technical skills. Today, AI tools are helping creators, startups, and small businesses launch websites and landing pages quickly.