Consumer misconceptions about diamonds can make the process of engagement ring shopping even more distressing. By Stephanie Cain With Thanksgiving marking the unofficial start of engagement season — ...

Diamonds have long been the ultimate symbol of love and commitment, their sparkling brilliance forever linked to life’s most emotional moments. Thanks to decades of marketing genius—most notably from ...

The slogan of "a diamond is forever" — linking diamonds to everlasting love and ultimate commitment — has been instilled for decades. Diamonds are generally considered a luxury asset that holds its ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. De Beers launched its largest diamond campaign in a decade, ...