NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

Over the past several months, the Guardian Mobile Innovation Lab has introduced a new format that we have been working on: the Smarticle. We’ve now run three Smarticle experiments, and learned a lot ...

In an odd mixed metaphor, the IAB Tech Lab this morning unveiled plans to utilize a popular linear TV talent show format to help standardize advertising formats for the CTV marketplace. Dubbed "Ad ...

In the first floor of the Matthews Center, some of the most cheerful students and faculty are hard at work cutting up textbooks. The students are a part of the Alternative Format Services lab, which ...

LONDON: The Story Lab has secured the worldwide distribution rights, outside of North America, for the dating show Game of Clones. From youngest Media, the reality format sees a singleton looking for ...

More evidence of content cuts at CC Radio: Their much-acclaimed Format Lab is gone from the web. Replaced by their “I (Heart) Music” website for mobile phones. The list now only includes a few HD ...

London-based global entertainment studio, The Story Lab, has signed a licensing deal for the factual entertainment format All Together at the Table with Discovery Networks Mexico. Via the deal, the ...

London producer-distributor The Story Lab, a division of the Dentsu Aegis Network, has acquired the worldwide rights to French cooking format All Together at the Table from French media company ...

TV investor and distributor, The Story Lab has picked up international distribution rights to format, “The Sound” from China’s Hunan TV. The Story Lab will launch it at next week’s Miptv trade event ...

New Delhi: IAB Tech Lab announced the launch of its latest initiative, “Ad Format Idol,” aimed at standardising emerging connected TV ad formats. This project seeks to define and standardise common ad ...