NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

In an odd mixed metaphor, the IAB Tech Lab this morning unveiled plans to utilize a popular linear TV talent show format to help standardize advertising formats for the CTV marketplace. Dubbed "Ad ...

Over the past several months, the Guardian Mobile Innovation Lab has introduced a new format that we have been working on: the Smarticle. We’ve now run three Smarticle experiments, and learned a lot ...

LONDON: The Story Lab has secured the worldwide distribution rights, outside of North America, for the dating show Game of Clones. From youngest Media, the reality format sees a singleton looking for ...

London-based global entertainment studio, The Story Lab, has signed a licensing deal for the factual entertainment format All Together at the Table with Discovery Networks Mexico. Via the deal, the ...

London producer-distributor The Story Lab, a division of the Dentsu Aegis Network, has acquired the worldwide rights to French cooking format All Together at the Table from French media company ...

In the first floor of the Matthews Center, some of the most cheerful students and faculty are hard at work cutting up textbooks. The students are a part of the Alternative Format Services lab, which ...

TV investor and distributor, The Story Lab has picked up international distribution rights to format, “The Sound” from China’s Hunan TV. The Story Lab will launch it at next week’s Miptv trade event ...