NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

It wasn’t just that they showed us how to use the machine, they pulled together the whole ecosystem needed to make it ...

In an odd mixed metaphor, the IAB Tech Lab this morning unveiled plans to utilize a popular linear TV talent show format to help standardize advertising formats for the CTV marketplace. Dubbed "Ad ...

The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

CHICAGO (MarketWatch) -- Clear Channel Communications said Monday that it has launched a new service that will make 75 new channels available to rival radio broadcasters for use in digital radio ...

More evidence of content cuts at CC Radio: Their much-acclaimed Format Lab is gone from the web. Replaced by their “I (Heart) Music” website for mobile phones. The list now only includes a few HD ...

Ongoing renovations in Harvard’s Science Center have disrupted numerous science courses by closing off first and second floor teaching laboratories, eliciting frustration from some undergraduates.

New Delhi: IAB Tech Lab announced the launch of its latest initiative, “Ad Format Idol,” aimed at standardising emerging connected TV ad formats. This project seeks to define and standardise common ad ...