We reported back in April on the reaction to the new LG logo, which we thought was being criticised unfairly. Now that the rebrand has started to appear in the wild, we think we were right to give it ...

As global economic uncertainty intensifies, demand for gold-a representative safe-haven asset-is soaring. In this context, it has come to light that the logo of the 'Whisen' air conditioner, which LG ...

South Korean consumer electronics giant LG has tweaked its global brand identity, adding a bit of new colour, expression and typeface to its "Life's Good" brand slogan in a bid to make the brand ...