Lego Unveils Smart Play
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The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures will be on display and for sale.
While relatively expensive, you’re getting good value here with a kit of over 1,200 pieces. Despite the simple appearance of the finished AT-AT, there’s a satisfyingly challenging build underneath it all that results in an authentic, fun to use, final ...
Lego is rolling out a high-tech twist on its classic bricks, though not everyone is thrilled about it. At CES 2026 in Las Vegas, the Danish company introduced "Smart Bricks," sensor-packed tiny blocks that light up,
LEGO Transforms Legendary Rock Band Into Custom Set originally appeared on Parade. LEGO is ready to rock! The popular building toy brand is also home to a chain of global theme parks and resorts, and that's where fans will have to go to find this signature ...
At CES 2026 in Las Vegas, LEGO introduced its new SMART Play system, a screen-free technology designed to bring children's creations to life. This innovative platform integrates sensors and interactive elements into LEGO bricks,
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