LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...

It's time to level up your Lego buying. As Amazon offers its Prime Day Early Access sale, Lego is offering its VIP members double VIP points during the entire sales period and beyond, until Oct. 16.

The double VIP points promotion ends on October 31st, so you have just two more shopping days to get twice the Lego VIP points on any purchases that you make at your local Lego store or Lego.com.

Lego is making sure that Amazon doesn’t have all the fun to itself over Prime Day by offering Lego VIP members double VIP points over the Prime Day sales event. Amazon Prime Day starts tomorrow, ...

Instead of peddling back prices, LEGO has decided to double its VIP points for the entire catalog of sets. This way, they will give buyers more points the more they purchase the LEGO sets. LEGO VIP ...

Last Saturday I went to an official Lego store one hour before the doors opened to the public. I got a lot of free cool stuff. I got to roam the store in peace to check out special holiday offers ...

Nintendo of Europe has announced that its My Nintendo brand is teaming up with LEGO VIP to offer fans new ways of exploring the growing world of Super Mario-themed LEGO. For anyone not in the know, ...

It will run from July 11 to July 15 for five days. For its VIP customers, the toymaker is providing exclusive goodies and discounts. According to a June report from Brick Clicker, all sets, including ...

LEGO and Star Wars go hand in hand, and the popular building toy and collectible brand has started its May the 4th Star Wars celebration event early, packed with new sets and special gifts with ...