LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...

It's time to level up your Lego buying. As Amazon offers its Prime Day Early Access sale, Lego is offering its VIP members double VIP points during the entire sales period and beyond, until Oct. 16.

Lego has announced the newest addition to the Lego Batman Collection, the Lego "Batman Returns" Batcave Shadow Box, a new Lego set inspired by the classic movie. If you're a Lego VIP member then you ...

Instead of peddling back prices, LEGO has decided to double its VIP points for the entire catalog of sets. This way, they will give buyers more points the more they purchase the LEGO sets. LEGO VIP ...

LEGO Ideas has consistently been coming out with new sets left and right with amazing details and concepts. Recently, the newest collection was announced, which takes a dive into the world of bugs ...

LEGO and Star Wars go hand in hand, and the popular building toy and collectible brand has started its May the 4th Star Wars celebration event early, packed with new sets and special gifts with ...

It's almost May, and that means Star Wars Day is nearly upon us. Undoubtedly, other retailers will also be getting in on the action, but there's one retailer we can always rely on when it comes to May ...

Lego is releasing a brand new X-wing model just in time for May 4, known as “May the Fourth” in Star Wars parlance. The $239.99 model is available to order right now if you’re a Lego VIP member (it’s ...

The double VIP points promotion ends on October 31st, so you have just two more shopping days to get twice the Lego VIP points on any purchases that you make at your local Lego store or Lego.com.

May the 4th is still a few days away, but LEGO is starting the Star Wars party a little early. Beginning today, May 1, you can take advantage of LEGO’s promotions related to their Star Wars sets. The ...