The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

FARGO, N.D. (Valley News Live) -Buy it. Sell it. Own it. Build it. Those are just a few of the mottos behind the brand-new LEGO® store coming to the FM area — a store that’s aiming to be every LEGO ...

What kinds of sets can you get double Insider Points on right now? Some of the recent big one-off sets. Perhaps the most impressive one is the T-Rex skeleton LEGO set for adults that’s Jurassic World ...

Mattel Inc., already one of the largest toy makers in the world, wants a piece of the plastic building block business now dominated by Lego A/S. The El Segundo, Calif.-based company famously behind ...