Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

Small speakers hum as two "Star Wars"-themed Lego lightsabers clash. Lights beam from the top of a Lego-built airplane. A roaring engine sound kicks in as multiple vehicles race across the floor. It's ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?

Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is Lego’s biggest technology leap forward in decades. For more, host Indira ...

In today’s Tech Bytes: Lego is going high-tech. The new smart brick features a speaker, lights, and a tiny chip inside a standard-size Lego brick. It’s designed to work with other smart pieces, ...

Whether you're Lego-curious or a devotee of the church of the colored brick, you can now turn your real world into model versions without any bone of creativity, thanks to this clever tech. Create a ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

Add Yahoo as a preferred source to see more of our stories on Google. Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing ...