The Lego Death Star is now available at the Lego store. The Lego Death Star sells for $999.99. Lego has released a new Death Star building set as part of its Ultimate Collector Series. Included with ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

LEGO has opened up pre-orders for its first three Star Wars Smart Play sets, smaller builds that take advantage of Smart Brick technology to produce interactions that feel like they're ripped right ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

Star Wars is one of the biggest entertainment franchises, flexing an incredible fanbase. The massive Star Wars universe lives on through multiple movies, TV shows, and toys. And well, LEGO throws its ...