COPENHAGEN, Denmark (AP) -- Danish toy maker Lego said Thursday it won't renew a deal allowing Shell to hand out Lego sets at its gas stations in some 30 countries, following a viral campaign ...
Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The First Church of Christ, Scientist, and we’ve always been transparent about that. The church publishes the ...
Shell Oil might be known for selling fuel, but their logo isn’t limited to gas stations. They’ve also appeared on Lego toy sets for the last 50 years under a unique marketing agreement. But that’s ...
Lego is ending its partnership with Shell gas stations after a three-month environmental campaign against Arctic drilling. The campaign launched by Greenpeace featured a video entitled, "Everything is ...
Danish toy company LEGO plans to end its promotional deal with oil giant Royal Dutch Shell following an aggressive Greenpeace campaign attacking the relationship. The Greenpeace campaign attacked ...
Lego dumps Shell after Greenpeace Arctic campaign: Danish toymaker Lego has agreed to end a partnership with Royal Dutch Shell, after a sustained campaign by Greenpeace, according to multiple reports.
The environmental group Greenpeace put out a video over the summer featuring an awesome Arctic landscape built entirely out of Legos. In it, a Shell-branded Lego oil rig spills, flooding artfully ...
October 9 2014 was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban ...
Greenpeace is claiming victory today after its high profile campaigning efforts led to Lego pulling out of a $110 million marketing contract with oil giant Shell. The environmental campaigners created ...
Copenhagen, Denmark — Danish toy maker Lego said Thursday it won't renew a deal allowing Shell to hand out Lego sets at its gas stations in some 30 countries, following a viral campaign protesting ...
COPENHAGEN, Denmark - Danish toy maker Lego said Thursday it won't renew a deal allowing Shell (RDS.A) to hand out Lego sets at its gas stations in some 30 countries, following a viral campaign ...
COPENHAGEN, Denmark >> Danish toy maker Lego said Thursday it won’t renew a deal allowing Shell to hand out Lego sets at its gas stations in some 30 countries, following a viral campaign protesting ...