At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...

With price, complexity, and retro references, these are the Video Game LEGO Sets That Prove the Brand Is Targeting Adults ...

Lego Icons released an Artemis launch set that goes for $249.99 and is currently on backorder. This Technics set, by contrast ...

Tom Holland has partnered with LEGO and featured in their new Never Stop Playing short film trailer. The Spider-Man: No Way Home star surprised fans as he appeared in various get-ups to promote a ...

Tom Holland is known worldwide for his superhero roles and dramatic performances, but his latest project takes him in a surprising direction. The actor stars in a new LEGO short film titled Never Stop ...