In the December 19 issue of Bloomberg Businessweek, Brad Wieners goes behind the scenes at Lego's Danish headquarters to uncover the design tactics behind Lego's newest goal: to appeal to girls. As ...

The Lego brick has now become a basic module of virtual “brickworlds”. Andreas “Danish design” usually conjures up images of mid-century modern furniture – functional yet sculptural – but Denmark’s ...

On a video guided tour of the It’s A Wonderful Life Museum in Seneca Falls, N.Y., a Reading city councilwoman crossed paths in the virtual chat with an innovative LEGO builder, Jason Middaugh – the ...

Alex Sahli, a third-year computer science student at Cal Poly, designed an Italy-inspired Lego set through the Lego Ideas program. The build features Sahli himself as a tourist with a camera. Credit: ...

LEGO Group chose the Consumer Electronics Show in Las Vegas this week to announce LEGO BOOST, which the company describes as “a supercharged building and coding set that lets children bring their LEGO ...