LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...

LEGO has recently unveiled its latest innovation, the Smart Brick, sparking both excitement and concern among fans and ...

After decades of largely unchanged fundamentals, the LEGO Group is once again experimenting with how its bricks can behave, not just how they look. At the Consumer Electronics Show ...

The Smart Brick adds sound-driven, screen-free interactivity, allowing Lego builds to react to movement, proximity and play.

Dive into the fascinating world of "Lego Marvel Super Heroes 2" with this exciting video! Discover the lesser-known interactions between your favorite Marvel characters as they come to life in the ...