The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

A built‑in accelerometer allows the bricks to sense movement, meaning they can react when tilted, shaken or repositioned. According to Lego, this opens the door to dynamic play, with blocks capable of ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

When a small square “Smart Brick” was combined with Lego blocks assembled in the shape of a car, a “vroom” sound of starting ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 years — the Lego Smart Brick, a standard 2×4 Lego brick with a tiny ...

Lego launches ‘biggest innovation in decades’ with electronic smart bricks - Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick. Patents reveal how.

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.