Lego responds to criticism of Smart Bricks: Staying true to our core promise

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Lego Gives Its Analog Bricks a Digital Brain—With No Screen Time

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge ...
Digital Journal

Lego announces layoffs as it forces itself towards digital

The cuts represent around 8 percent of Lego’s global workforce, according to Reuters. The iconic Danish toy firm said its mid-year revenue has fallen by 5 percent, the first drop since the company ...
Mashable

Lego—yes, even Lego—is laying people off and going digital

LONDON, ENGLAND - NOVEMBER 16: A container of Lego heads are seen during an opening party event at the new flagship Lego store on November 16, 2016 in London, England. The new landmark store is be ...
CBS News

With revenue and profits down, Lego runs into digital headwinds

NEW YORK --Thirteen-year-old David Markferding, flanked by his 9-year-old brother Daniel and their 9-year-old pal Michael Elliot, are Lego fanatics. "I have a huge Lego bin in my house," Michael ...