“Everything we have done still is part of the system” — Lego's chief product officer on how smart bricks are expanding, not replacing physical play

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

Lego's smart new 2x4 Smart Brick packs a custom ASIC, speaker, and synthesiser created by 'an expert team from the worlds of video gaming, computing... and more'

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

'Absolutely Insane' Lego Hack Turns an Orchid Into the Demogorgon

Joss Ivanwood, a Lego creator with over 175k followers on Instagram, utilized a pre-designed construction kit from the ...
Amarillo Globe-News on MSN

Brick Convention returns to Amarillo with LEGO artists and vendors

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...
Game Rant

Pokemon Fan Builds Rowlet Out of LEGO Using Pieces from an Official Set

Tyler Shipley is an editor for Game Rant who has been writing for the team since 2021. Tyler has a degree in English from the University of Toledo. Some of his favorite games are platformers, but he ...