A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

Three LEGO vending machines are built with increasing levels of complexity and functionality. Each design shows different ...

LONDON, ENGLAND - NOVEMBER 27: Marli Williams, 9, plays in a Lego building area on the opening day of BRICK 2014 at the Excel Centre on November 27, 2014 in London, England. The four day event ...

The BBC ran a story yesterday, asking if Lego is becoming less about freedom and creativity and more about following instructions and constructing single-use kits. The story was timed for the ...

If you're looking for a fun gift idea for younger family members, then you'll want to check out the numerous educational Lego building sets on sale at Amazon. These kits are made in collaboration ...

LEGO Education, which may be the most potent brand in education, unveiled a new product last week. And because they are who they are, that’s news. But the news about their new product line - LEGO ...

Kids are building empires one brick at a time. In ‘Lego Masters Jr.’, youngsters team up with celebrity sidekicks. Deco’s got the first look on the head-to-head battle of these pint-sized pros.

This California indoor Lego wonderland invites everyone to explore, create, and enjoy a limitless world of imagination and colorful fun.