A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...
For my son’s 4-year-old birthday, my sister-in-law gave him a big box of LEGOs. While it comes with a set of instructions on how to make a windmill, a lighthouse, or even an igloo, you are encouraged ...
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