"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

A young African model’s unexpected makeup transformation in South Korea sent social media into a frenzy Her humorous reaction to the dramatic makeover sparked conversations about beauty, inclusivity ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

Since debuting at Prada’s Fall 2016 show, South Korean stunner Yoon Young Bae has become a veritable runway darling; and it’s not just the catwalk she’s mastered. “Now that I’m working as a model, ...

Irene Kim knows a thing or two about good skin. The perennially lit-from-within Korean model has a serious, multi-step skincare routine. On a trip to New York before the world began staying home, the ...

K-Beauty might have flipped the world of skin care on its head, but the best Korean makeup is where the innovation really goes to show. Think sheer, skinlike finishes with a whisper of natural-looking ...