PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it.

You’re probably expected to manage tens or hundreds of thousands of keywords at a microscopic level, so you don’t miss a thing. And the difficulty only multiplies the more clients you have in your ...

Overspending on low performing keywords is a recipe for a decline in PPC account performance. But at some point in the life of every account, overspending on underperforming keywords will happen. This ...

There have been a number of articles lately on keyword expansion and management but most of them seemed to skip over the basics especially at the global level. It is critical to make sure you include ...

Keyword research is the backbone of organic growth. While you can certainly create content for purposes other than ranking in search engines, it’s one of the best long-term ways to generate traffic to ...

It’s no secret: keyword research is one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101. Your goal is to ensure ...

Nuanced Media (+1-520-441-3131) has launched its Amazon PPC (Pay Per Click) keyword management services to help businesses bid for the right ad placements for relevant search terms on the ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Back in October, I took a look at DxO’s PhotoLab 3, the ...

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

DxO PhotoLab 3.1 now has keyword management, which was previously only available in its macOS version, in its Windows version. This feature lets photographers add, delete, or rename keywords assigned ...