It’s hard to imagine a business that doesn’t want to take phone calls from customers. Sure, huge e-commerce entities like Amazon don’t relish getting calls, but they’re the exception rather than the ...

Add Yahoo as a preferred source to see more of our stories on Google. As it’s the New Year, you’ll be keen to implement new processes and marketing models to help your business achieve its best ever ...

Call tracking technology is a must-have if you’re looking to better understand your customers, optimize your marketing strategy, and increase conversions. Last-click attribution is a challenge every ...

*Sponsored content in collaboration with Marchex. Views expressed in this article are those of the guest author and do not necessarily reflect Search Engine Watch’s opinions. If you answer your phone ...

Call analytics, or "call tracking" as it's commonly called, is vital to gathering and analyzing marketing data for your business. Just as Web analytics can give you in-depth information about how ...

There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO. Other local marketing ...

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through ...

The COVID-19 pandemic has thrown confusion into even the most routine business transactions. The market is a roller coaster, people are out of work and business owners need to be smart with their ...

As it’s the New Year, you’ll be keen to implement new processes and marketing models to help your business achieve its best ever sales performance. Whilst there are many different pieces of software ...