A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands ...

A new report released by the World Advertising Research Center (WARC) and TikTok examines the connection between an advertisement's cultural and personal relevance and the likelihood of a consumer ...

It can feel like an overwhelming time for consumers, 68% of whom don’t trust what they see on social media, according to a survey conducted by Critical Mass Media on behalf of my company. This survey ...

There was a time when, in order to become known among consumers, a brand needed to land in a department store. But as consumers sought out alternative channels to discover products, and brands proved ...

This year’s SiriusDecisions Summit in Austin put a bright spotlight on the importance of cross-organizational alignment to drive a customer-obsessed revenue engine. According to analysts, the ...

When Blockbuster executives dismissed Netflix as a niche player, they weren’t wrong about its operational excellence–but they were fatally wrong about whether Netflix’s model still mattered to ...

Think back to your last few online searches. What did you search for, and why? Recently, Verywell conducted an online survey of 2,065 adults with a chronic health condition. Respondents revealed that ...

Retailers have access to all the customer information needed to deliver winning ecommerce experiences, but they must use it to make the journey as easy and relevant as possible. For instance, 42% of ...

Russell Rhoads, Associate Clinical Professor of Finance at Indiana University, joins Jill Malandrino on Nasdaq TradeTalks to discuss the relevance of key jobs data for the Nasdaq-100 index. Sign up ...

The Privacy Sandbox initiative, a project led by Chrome, is introducing new key relevance and measurement APIs to Chrome Stable. This move is scheduled for the third ...

Do you know how to distinguish fact from opinion? Keystone species — what they are and their importance in sustaining life on the planet? Why certain chemicals don’t belong in food, products or ...