Businesses seeking to improve their products and processes can learn a lot from the field of behavioral science. That’s the message Nina Mazar, professor of marketing at Boston University Questrom ...

While it's well known that sleep enhances cognitive performance, the underlying neural mechanisms, particularly those related to nonrapid eye movement (NREM) sleep, remain largely unexplored. A new ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

Netflix continues to grow from strength to strength, commanding 270 million subscribers who watched 183 billion hours of content last year. A Culture of Testing Netflix executives “…believe there’s a ...

NORTH PORT, Fla. – Dr. Ann Wolbert Burgess, who pioneered the FBI's Behavioral Science Unit, says the argument between fugitive Brian Laundrie and Gabby Petito that witnesses observed at a Wyoming ...