WPP has announced experience agency Geometry will be joining VMLY&R as ‘creative commerce company’ subset, VMLY&R Commerce. WPP AUNZ described the merger as ‘a great outcome for both our clients and ...
Are you a print subscriber? Activate your account. 12 min 50 sec ago By Paul Suchman - 52 min 34 sec ago By Erika Wheless - 2 hours 57 min ago By Tim Nudd - 3 hours 57 min ago By Elizabeth Moore - 4 ...
Shopper marketing has become a big part of many marketing budgets, but it remains largely absent from college marketing curriculum and something of a mystery even within marketing organizations. WPP's ...
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