There’s a debate over the best way to care for jeans in some circles. Finally, the CEO of Levi Strauss (NYSE:LEVI) has weighed in. Chip Bergh sparked controversy by saying you should steer clear of ...

This dirty secret is the key to clean jeans. Charles Bergh, the CEO of Levi Stauss, has admitted he hasn’t washed his denim in a decade, arguing that it’s the best way to care for your jeans. “I never ...

(NEXSTAR) — You of course want to have clean clothes. While you likely have your own rhythm of washing them — separating lights and darks, turning your shirts inside out, hanging your clothes on the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (NEXSTAR) — You of course want to have clean ...

DENIM jeans should never be in the pile of laundry waiting to be thrown into the washing machine. Levi Strauss CEO Charles Bergh admits he hasn’t washed his favourite pair of jeans in 10 years. Bergh ...

AH, DENIM. It’s one of the most versatile, ubiquitous fabrics. It’s also one of the most misunderstood and mistreated. Our denim jeans are with us through some of life’s messiest situations. From ...

Good news for fellow jeans lovers – apparently, you’re meant to wash them way less often than you might think. Consumer advisory publication Which? puts the figure at about six to 10 wears before they ...

Watch the video above of Beyonce stripping down to her underwear as she recreates the classic Levi’s launderette advert DENIM jeans should never be in the pile of laundry waiting to be thrown into the ...